상위제약사 마케팅 PM / 당뇨
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ETC MKT PM (Diabetes) 모집
[KEY ACCOUNTABILITIES]
1. Marketing planning & implementation
l Resource allocation: Products mix against targets, A&P allocation efficiency
l Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
l Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
l Take a ownership of specific brand performance measures
l Perform developmental project base such as secondary market research, data analysis and etc.
l Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
2. Key customer management :
l Regular visit to target physicians
l Provide physicians with updated highly scientific information on product & disease
l Shape physicians’ view on the disease and establish need for product
3. Scientific program support
l Develop key speakers to become strong advocates for the product & therapeutic class
l Lead scientific initiatives to build clinical evident and implement medical programs
l Search & provide updated articles on the product and develop key message
l Deliver MR product training
4. Compliance
l Responsible for compliance with all legal requirements of company policies and ensure strict compliance
[JOB-HOLDER REQUIREMENTS]
2~3 years of sales & 2~3 marketing experience : Must (5년 이상 Sales & MKTing 경력)
Commercial experience of Diabetes mellitus / Cardiovascular field in pharmaceutical firm : preferred
Intermediate English communication/Presentation skill
High level communication skills
Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
Creative and innovative approaches to problem solving
Strategic orientation
Pro-activity and willingness to initiative
Ability to foster and manage productive biz relationship with external stakeholders
[KEY ACCOUNTABILITIES]
1. Marketing planning & implementation
l Resource allocation: Products mix against targets, A&P allocation efficiency
l Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
l Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
l Take a ownership of specific brand performance measures
l Perform developmental project base such as secondary market research, data analysis and etc.
l Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
2. Key customer management :
l Regular visit to target physicians
l Provide physicians with updated highly scientific information on product & disease
l Shape physicians’ view on the disease and establish need for product
3. Scientific program support
l Develop key speakers to become strong advocates for the product & therapeutic class
l Lead scientific initiatives to build clinical evident and implement medical programs
l Search & provide updated articles on the product and develop key message
l Deliver MR product training
4. Compliance
l Responsible for compliance with all legal requirements of company policies and ensure strict compliance
[JOB-HOLDER REQUIREMENTS]
2~3 years of sales & 2~3 marketing experience : Must (5년 이상 Sales & MKTing 경력)
Commercial experience of Diabetes mellitus / Cardiovascular field in pharmaceutical firm : preferred
Intermediate English communication/Presentation skill
High level communication skills
Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
Creative and innovative approaches to problem solving
Strategic orientation
Pro-activity and willingness to initiative
Ability to foster and manage productive biz relationship with external stakeholders