상위제약사 마케팅 PM(Nephrology & Rare Disease PM)
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KEY ACCOUNTABILITIES
1) Marketing planning & execution
- Lead strategic development & market planning for brand
- Take an ownership of specific brand performance measures
- Perform developmental project based on analysis of primary and secondary data
- Conduct various functions such as Partner Company, medical and legal mark-ups, material development, and field force communication, all essential to the day to day operation of the brand
- Regular communication with Partner Company to share long-term and short-term business plan
2) Key customer management
- Establish speakers and MTLs group and keen relationship
- Provide physicians with updated highly scientific information on product & disease
- Shape physicians’ view on nephrology and rare disease, find unmet customer needs, and establish need for product
3) Scientific program support
-Develop key speakers to become strong advocates for the product & therapeutic class
-Lead scientific initiative to communicate with customers as a reliable partner
-Search & provide updated articles on the product and develop key messages
-Deliver MR product training
JOB-HOLDER REQUIREMENTS
l +3 sales & marketing experience (Rare disease & nephrology business experience preferred)
l Product launch experience preferred
l High level communication skills
l Result orientation (ability to deliver on time and within budget)
l Proven project management skill (in the planning and implementation of promotional programs)
l Pro-activity and willingness to initiative
l Ability to foster and manage productive biz relationship with external stakeholders
l Collaboration and teamwork
l Ability to communicate with Partner company in English
1) Marketing planning & execution
- Lead strategic development & market planning for brand
- Take an ownership of specific brand performance measures
- Perform developmental project based on analysis of primary and secondary data
- Conduct various functions such as Partner Company, medical and legal mark-ups, material development, and field force communication, all essential to the day to day operation of the brand
- Regular communication with Partner Company to share long-term and short-term business plan
2) Key customer management
- Establish speakers and MTLs group and keen relationship
- Provide physicians with updated highly scientific information on product & disease
- Shape physicians’ view on nephrology and rare disease, find unmet customer needs, and establish need for product
3) Scientific program support
-Develop key speakers to become strong advocates for the product & therapeutic class
-Lead scientific initiative to communicate with customers as a reliable partner
-Search & provide updated articles on the product and develop key messages
-Deliver MR product training
JOB-HOLDER REQUIREMENTS
l +3 sales & marketing experience (Rare disease & nephrology business experience preferred)
l Product launch experience preferred
l High level communication skills
l Result orientation (ability to deliver on time and within budget)
l Proven project management skill (in the planning and implementation of promotional programs)
l Pro-activity and willingness to initiative
l Ability to foster and manage productive biz relationship with external stakeholders
l Collaboration and teamwork
l Ability to communicate with Partner company in English