상위제약사 OTC마케팅
본문
[직무내용]
Lead development of annual, and long term brand/business planning to achieve volume, share and profit results : Development of plans done in conjunction with cross functional teams
Provide strategic leadership on implementation of brand tactics : Lead to develop briefs for brand plan actions, and operational plan
Develop demand creation strategy and action plan with sound understanding of customers
Understand market including customers(pharmacists), consumers, and competitors through fine analysis of pharmacy and consumer data, and deliver into developing optimal strategies/ tactics into field
Communicate appropriately with sales force, distributors and trade to ensure a coordinated implementation
Execute periodic product and relevant disease training to sales force
Lead and guide the related parties (i.e. distributors, sales force, agent, KOL, and suppliers) to achieve of short and long term business objectives, sales, profit, inventory, and market share.
Be proactive to increase category sales with innovation launch/development through close communications with R&D and BD etc. internal cross functional teams
Experienced in various research, design of customer (pharmacist) & consumer communications, and PR
Implement processes that measure and/or ensure the delivery of the following : Volume and profit targets, A&P allocation, resource allocation and project management across the functions
Manage brand P&L, and maximize ROI : Ensure that all activities have system agreed measurements and post evaluation takes place
Control marketing expenditure to approved budget or mutually agreed forecast levels
Meet the legal and compliance requirement and ensure the practice is in line with Handok five value & SOP
[지원자격]
Bachelor degree in Business or science related fields (MBA, Pharmacist preferred)
Proven track record of relevant experience in pharmaceutical industry (OTC preferred, sales experience is plus) or FMCG
3~5+ years of marketing experience preferred and job title would be determined by experience
Preferred verbal and written English skill
Strong leadership with maturity and strategic thinking
Strong interpersonal and management skills
Innovative in approach and to translate plans into action
High Energy and High Integrity & commitment
Good understanding of consumer/customer profile
Response promptly to market and trade.
Preferred in-depth understanding of OTC products, disease and market.
Preferred in-depth understanding of business practice of OTC industry.
Good at learning agility
Lead development of annual, and long term brand/business planning to achieve volume, share and profit results : Development of plans done in conjunction with cross functional teams
Provide strategic leadership on implementation of brand tactics : Lead to develop briefs for brand plan actions, and operational plan
Develop demand creation strategy and action plan with sound understanding of customers
Understand market including customers(pharmacists), consumers, and competitors through fine analysis of pharmacy and consumer data, and deliver into developing optimal strategies/ tactics into field
Communicate appropriately with sales force, distributors and trade to ensure a coordinated implementation
Execute periodic product and relevant disease training to sales force
Lead and guide the related parties (i.e. distributors, sales force, agent, KOL, and suppliers) to achieve of short and long term business objectives, sales, profit, inventory, and market share.
Be proactive to increase category sales with innovation launch/development through close communications with R&D and BD etc. internal cross functional teams
Experienced in various research, design of customer (pharmacist) & consumer communications, and PR
Implement processes that measure and/or ensure the delivery of the following : Volume and profit targets, A&P allocation, resource allocation and project management across the functions
Manage brand P&L, and maximize ROI : Ensure that all activities have system agreed measurements and post evaluation takes place
Control marketing expenditure to approved budget or mutually agreed forecast levels
Meet the legal and compliance requirement and ensure the practice is in line with Handok five value & SOP
[지원자격]
Bachelor degree in Business or science related fields (MBA, Pharmacist preferred)
Proven track record of relevant experience in pharmaceutical industry (OTC preferred, sales experience is plus) or FMCG
3~5+ years of marketing experience preferred and job title would be determined by experience
Preferred verbal and written English skill
Strong leadership with maturity and strategic thinking
Strong interpersonal and management skills
Innovative in approach and to translate plans into action
High Energy and High Integrity & commitment
Good understanding of consumer/customer profile
Response promptly to market and trade.
Preferred in-depth understanding of OTC products, disease and market.
Preferred in-depth understanding of business practice of OTC industry.
Good at learning agility
