KEY ACCOUNTABILITIES

1)     Marketing planning & execution

- Develop strategies and tactics to optimize sales potential and maximize return on investment

- Equip a long term perspective in addressing customers’ needs and apply the long term perspective in developing brand strategies

- Take an ownership of measuring and managing specific brand performance with SMART KPIs

- Perform developmental project based on analysis of primary and secondary data

- Mobilize and lead effective interactions with key functions and Partner Company for  delivery brand’s strategy

- Regular communication with Partner Company to share long-term and short-term business plan

 

2)     Key customer management

- Identify and cultivate speakers and MTLs group and keen relationship

- Provide physicians with updated highly scientific information on product & disease

- Shape physicians’ view on Oncology market, find unmet customer needs, and establish need for product

 

3)     Scientific program support

-Develop key speakers to become strong advocates for the product & therapeutic class

-Lead scientific initiative to communicate with customers as a reliable partner

-Search & provide updated articles on the product and develop key messages

-Deliver MR product training

 

JOB-HOLDER REQUIREMENTS

l  +3 sales & marketing experience (Rare disease & Oncology business experience preferred), min. 2 years of marketing

l  Product launch experience preferred

l  High level of communication skills

l  Result orientation (ability to deliver on time and within budget)

l  Proven project management skill (in the planning and implementation of promotional programs)

l  Pro-activity and willingness to initiative

l  Ability to foster and manage productive biz relationship with external stakeholders

l  Collaboration and teamwork

l  Ability to communicate with Partner company in English