- Develop the annual trade marketing strategy for the relevant channel and product categories to achieve defined business objectives

- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable

- Oversee market research activities. Leverage market information (e.g. market trends, consumer behavior, competitor activities, etc.) as inputs to annual marketing strategy based on understanding of products, target customer groups, etc

- Oversee the efficient utilization of trade spend budgets across channels and product categories. Critically analyze trade spend accrued expenses and evaluate spending patterns

- Proactively look out for trade marketing upselling opportunities based on consolidated trade marketing plans of various clients

- Plan and build trade marketing internal capabilities, standardized processes (including approvals), tools, etc. for smooth execution of trade marketing activities

- Oversee the development and execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives

- Critically evaluate target achievements/return on investment and the effectiveness of marketing programs executed. Oversee the preparation of reports and analysis for decision making

- Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs

- Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc.